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Attention Is the Real Resource

It should go without saying that what works iphone 7 jet black cover for me here at Daring Fireball, amazon cover samsung a50 as a one man show, may well not work (or work nearly as well) for a large operation with a full editorial staff such as Macworld. But: DF RSS feed, which contains the full content of the site, not only generates money directly, but has grown to become the single largest iphone 7 cover puro source of revenue on custodia cover samsung note5 the site.

The ads cover custodia cover huawei mate 20 lite iphone xs max supreme in most sponsored RSS feeds are indeed cheap and lousy. The ads in DF RSS feed are neither. They priced at a premium, and have attracted (if I do say so myself) premium custodia originale apple per iphone 6 sponsors.

What is I suspect Snell is talking about page views. When someone loads a web page in their browser, that a page view. Most advertising on the web (but not all) is sold using page views as cover samsung j5 2017 adidas the metric custodia tablet samsung s6 advertisers pay an agreed upon amount for every thousand page views on which their ad appears.

When I switched DF free public RSS feed to full content in August 2007, DF web page views had been samsung new arrival growing steadily month to month. After the switch, web page views were stagnant, with no growth, for custodia iphone se nera about a year. (If anything, they went sito di cover iphone 5 down in the first few months.) But readership samsung s7 custodia silicone clearly continued to grow: subscribers to the feed skyrocketed. And, about a custodia iphone homer year ago, custodia moschino iphone 7 even web page views started growing significantly once again going from a little over one million per month to a little over two million per month.

If you got a model where revenue is tied only to cover supreme iphone 6 web page views, switching to full content RSS feeds will hurt, at least in the short term. The problem, otterbox iphone x cover I say, isn with full content RSS feeds, but rather with a business model that hinges solely on web page views. The precious commodity that we, as publishers, have to offer advertisers is custodia cover samsung s8 the attention of our readers. Web page views are a terribly inaccurate, if not outright misleading, metric for attention. Subscribers to a full content RSS feed are among the readers paying the most attention, but generate among the least web page views.

A reader asking for a full content RSS feed is a custodia per samsung s9 originale reader who wants to pay more attention to what you publish. There have to be ways to thrive financially from that.

(I could go on, which is good, because my friend custodia cover huawei p9 lite Jim Coudal and I are speaking together on this very topic online advertising at SXSW next week. Our session is at cover iphone 7 3d 3:30pm Sunday afternoon.)..

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